My dad, George Nikiforakis, is the owner of Nick's Restaurant in West Swanzey, New Hampshire and he is thinking of new ways to market his business. Because everyone we know has a cell phone that is able to receive texts there is the idea of sending promotions and coupons directly to your phone. This is an amazing idea because if you are going shoe shopping and you get hungry you are able to get specials sent directly to your hand.
Did you know????
97% of text messages are read within 15 minutes
Response rates are up to 7x higher than email marketing
About 77% of mobile phone subscribers regularly send and
receive text messages.
Check out this website and if you know any small businesses that could benefit from this type of marketing, let them know!!
I had gone to a workshop put on by Leaders Striving for Success at Baldwin-Wallace College and the title of the workshop was, "How full is your bucket?" I was very intrigued and decided to see what it was all about. We started the workshop by forming a circle and sharing our names and what we would prefer to be called. We were then asked ten questions that pertained to our interests and personalities. We were given a sheet of paper with a bucket on it that said, "In some cases, a single encounter can change your life forever." On the sheet of paper we wrote down our answers to the ten questions, and I forgot what the questions were because I am a visual learner and the questions were read aloud. Sorry about my learning style! Anyway, on my sheet of paper I wrote down that I love to ski, I like receiving good news, as well as giving good news, I love talking to my parents and siblings, I enjoy receiving meaningful letters in the mail (and anything in the mail!), I enjoy roommate time, waka waka radio on Pandora, spending time with my sorority sisters, and going to my spiritual friendship class. The point of this exercise was to learn about other people's interests and understanding that compliments may help make someones day. I learned a lot about the other people who participated in the workshop and it was really worth going to.
The 5 Steps of Bucket-Filling are:
1) Prevent Bucket Dipping--Start a habit by asking yourself if you are adding to or taking from the person's bucket in each interaction. By catching yourself before uttering a negative comment-and in some cases, making a positive one instead-you start making yourself and others around you feel better.
2) Shine a Light on what is Right-this means to focus on what is a right, positive emotion create "chains of interpersonal events." Never under-estimate the long-term influence of filling other's buckets.
3) Make Best Friends- Look at your best relationships. They were probably formed through an early series of positive interactions. You're not likely to become friends with someone if the majority of your initial interactions are negative. Learn something new about each person you work or interact with.
4) Give Unexpectedly-people prefer gifts that are unexpected. Expected gifts do fill our buckets but for some reason, receiving things unexpectedly fills our buckets even more. This does not need to be a gift. It can be sharing a secret, a story, or praise.
5) Reverse the Golden Rule- "Do unto others as they would have you do unto them." This is all based on the fact that one way to recognize someone may not be the best way to recognize someone else. Bucket filling must be specific to the individual
I think that this is very thought provoking and should be a common practice for everyone! I hope you think so too.
Tip 1: Do not walk out of the room to call your sister and talk for 37 minutes because your Facebook page will be very different when you come back...
Tip 2: Put your computer to sleep and give it a password that only you would know.
TIP 3: Do not leave your computer open around Ali Piotrkowski, Lillian Zeleny, Julie JWags Wagner, Nicole Bernardo, and Jacalyn Rimkus...love you girls!
Tip 4: Double check to see that you have completed tip #3...
Tip 5: Have limited interests so your hackers do not know what to add to your Facebook page.
Tip 6: Give your friends cookies before you leave the room for a long period of time.
Tip 7: Stand on your tip toes (because your friends are taller than you) and give them the look.
Alright, 7 tips sounds good to me!
If you have anymore, feel free to add them!
So I'm at my work study job at the candy counter where I sell gum, candy, and magazines. Bridal magazine and Cosmo are the most popular. Anyway, I am standing behind the counter waiting for college students to buy some candy, grab a cosmo, and wonder why their all-time favorite candy is not in the 2-for-1 shower caddy. If you're curious, which you probably are because it's candy we're talking about, we have Junior Mints, Milk Duds, Chewy Sprees, Mambas, and Twizzlers in the discounted area!
I'm listening to Adele right now. She is so real and you can tell she is passionate about her music. HER VOICE IS AMAZING! :) Go out and buy her album right now!
On another note...
Why do male college students like Starburst so much? Seriously, men are always coming up to the counter asking to purchase Starburst! I mean, it's delicious and fruity and what's not to like!? I had conducted a study last semester while at work tallying how many men purchased Starburst in one night. I clearly did not do a great job at that specific study because I got distracted. I'll try again when I am done with this blog entry.
